Ensure milk temperature is about 110°F to activate yeast without killing it. Add flour gradually and avoid over-kneading to keep rolls soft. Proof dough in a warm, draft-free area. Brush rolls with melted butter before and after baking for a soft crust. Store leftovers wrapped in foil or plastic to keep fresh. Variations include honey butter spread, garlic powder or butter, herb infusions, whole wheat flour substitution, and cheese additions.